As a site owner you should invest some time or money in SEO - getting other sites to link to your site. That helps raise your site in Google search results. But there's another, equally important task you should be carrying out - making a presence on social media.
That won't necessarily help your site in terms of ranking in search engines. Instead, it will greatly help in getting direct traffic - getting visitors to your site not from Google searches, but from seeing, and clicking on, links to your site on social platforms like Facebook, Instagram, Pinterest, YouTube and LinkedIn.
If you've been neglecting social media, you need to get active their right now. You can do that by watching, and learning from, our social media videos. We've got video series dedicated to learning the tips, tricks and techniques for mastering the art of publicizing your site using the top social platforms.
If you really want to jump in full blast with social media, consider buying all 5 video series in a single bundle. You'll learn it all, and save 1/3 the cost of buying all the series individually!